Adam joined Sabre in 2009 responsible for sales, product & marketing strategy for the e- Commerce online channel in Australia/New Zealand, and advanced to Global Account Director in 2013 based in Sydney. Adam is part of Global Accounts APAC lead by Rebecca Daniels and works closely with global corporate TMC’s across Asia & Australia to ensure they enhance their business, operations & offer exceptional traveler experience using best in class technology. A recent key achievement by Adam was leading a pan-Asia regional team for thirteen months in the mammoth implementation of a global customer for front office, back office and GDS workspace from project planning, development, training, testing, implementation and stabilization. In total eight countries with close to 500 people, speaking four primary Asian languages after English were achieved. Before joining Global Accounts, Adam lead the Sabre Developer Program which focused on defining the strategy and growing B2B connectivity between Sabre and innovative third party developers eager to integrate APIs & information services and bring their applications to life. Prior to joining Sabre, Adam lead a team at Air Tickets (Helloworld) and held several roles with Qantas focusing on marketing, sales strategy & development as well as Qantas Business Travel. Adam earned his post graduate certificate in Business Administration at University of Technology in Sydney and holds a Diploma of Marketing Management.